Aragon Advertising LLC: Empowering brands with strategic marketing solutions that maximize reach and drive conversions. We combine creativity, data, and technology to deliver exceptional results. Elevate your brand with Aragon Advertising today!

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

I have known Navdeep for a little over two years. In my overall experience with Online marketing have not come across anyone who is as updated about the PPC business. He is one who would dare to do things differently. I have done a small project with him, keen to work with him again.

- Alec Stearn, Aragon Advertising