Direct2Market Digital Media Solutions
Direct2Market Digital Media Solutions:
Challenge
Generate pest control inbound calls, with a goal of $40 per qualified call.
Solution
Our strategy involves the usage of relevant keywords and match types to target the ideal customers. Negative keyword analysis to exclude irrelevant or low-quality searches that might waste your budget. Further, we segmented the campaigns and ad groups by service, location, device, and audience. This helped us create more specific and tailored ads that match the intent and needs of the prospects. We implemented geo-targeting and ad scheduling to show the ads only to people in your service area and at the right time of day.
Results
Search & Social media campaigns started delivering results from Day 1. We’ve achieved better Click Through Rate (CTR) and results which generated a number of new inquiries and sales. Month-over-month campaign performance kept increasing by 20% to 25%, surpassing the client’s target. Dynamic retargeting and the prospecting campaign helped us produce desired Return on Investment (ROI)
- 6.5% CTR
- $31 CPA
- 1.31M spent with 125% ROI
Navdeep takes a very systematic approach to achieving results using Google Ads. I appreciate how thorough he was in setting up tests, monitoring results, and improving our ads over time. Navdeep was a collaborative guide and trusted partner in our pursuit to increase leads and sales. Thank you, Navdeep & Smartadmedia team!
